Dagger Bloom Coffee: Logo, Apparel & Product Design
When Dagger Bloom Coffee Roasters approached AUC, they were looking for a brand identity that could match the richness of their roast and the warmth of their community-centered ethos. We immersed ourselves in their world of small-batch brewing and neighborhood storytelling to create an identity rooted in both clarity and culture. From expressive packaging and tactile merch to clean, compelling print materials, every touchpoint was built to invite connection and spark recognition. Their visual identity now brews just as strong as their coffee.
Logo & Brandmark Design
Apparel, Merch & Packaging Designs
OTHER DESIGN ASSETS
A few early renditions of logos & extra elements that weren’t used for further exploration but are neat enough to be remembered here
Design Projects
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![Brand Identity and Visual Imagery for Good Wolf Superfoods in Austin, TX by Mason Merrill Design]()
Brand Identity
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![Apparel and Merchandise Designs for Austin Coffee Field Day in Austin, TX]()
Apparel & Merch
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![Custom logo design for Coach Lu's in ATX]()
Logo Design
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![Custom business card design for Macchinisti by Mason Merrill Design]()
Print Design
Ready to refine your brand?
At AUC, we design more than just logos — we build visual systems that bring clarity, cohesion, and momentum to your brand. Whether you're launching something new or refining what already works, our identity packages cover everything from apparel and print to fully realized branding suites. Let’s craft a presence that builds trust, turns heads, and fuels long-term growth.