Austin Coffee Field Day: Event Branding & Merch Design

Austin Coffee Field Day wasn’t just an event—it was a celebration of Austin’s coffee culture and the people who shape it. Our role at AUC was to visually capture that sense of camaraderie, creativity, and fun through bold, cohesive branding. From screen-printed tees for both volunteers and for sale to spectators, and different colored bandanas for each kickball team, to energetic event posters and signage, every design element was crafted to reflect the inclusive, grassroots vibe of the day. The result was an instantly recognizable look that attendees wore, shared, and remembered—contributing to a sold-out, high-energy experience that felt unmistakably local.

Behind the scenes, our scope included a custom event logo and graphic suite, print and digital posters, apparel mockups, sticker designs, and visual layout for signage and schedules. We worked closely with organizers through an iterative design process, prepping files for screen-print and coordinating with vendors for production. From the first sketch to final press-ready files, the goal was clear: build a brand that could anchor this inaugural event and grow with it year after year—and judging by the community response, that mission was accomplished.