Good Wolf: Branding & Design

Good Wolf Superfoods delivers nutrient-rich, all-natural wellness blends designed for active lifestyles. Crafted with organic superfoods, nootropic mushrooms, and adaptogenic herbs, their products stand out in a crowded wellness market through both quality and intent. I worked closely with the owners to create a custom brand identity that matched their bold formulations while reflecting their environmentally responsible ethos—earth-friendly packaging, clean design, and a visual language that resonates with health-conscious consumers.

Building a holistic brand experience included a logo design and its brand mark variations, a color palette and typography system, and a suite of eco-conscious packaging designs tailored to multiple SKUs. We extended the visual system across product packaging, social media graphics, flyers, and merchandise, ensuring a consistent brand voice. From print layouts to event signage and merchandise mockups, every design touchpoint was intentionally crafted to amplify their mission and encourage brand loyalty.

What set this project apart was the creative freedom to develop a distinctive visual identity that echoed the brand’s authenticity. Good Wolf’s blends are innovative and earthy, and I aimed to mirror that through hand-drawn illustration elements, custom typography, and layout systems that balance clarity with personality. The result is a unified brand presence that feels premium, rooted, and playful—just like the product itself. In an industry full of copycats and white-label goods, Good Wolf now shows up as a truly differentiated superfood brand—inside and out.